Almost every day, I get asked a series of questions on my approach to social platforms. Working for a high profile California State Senator, I have been charged with creating a strong message and disseminating the message to the masses. It is often a challenge but extremely rewarding. Although I feel I do a good job, I know that I can do better. As a party, we have NO CHOICE but to do better. We have the message that makes sense, but how will we share it in a way that people will listen?
Here are a few thoughts that I feel may help you get started on the right foot:
- Consistency – Nobody wants to follow a group on social media if they post once every few days. The social media platforms that have created “ravenous” fans will want to know what you’re saying–as soon as possible. If you are not posting each and every day on various platforms–several times per day–you are missing the boat. And know this: once they’ve left, it is almost impossible to get them back.
- Intentional – Have a plan. When I was a kid, my mother would remind me to never do something to “just do something”. Rather, have a purpose each and every day. Know “why” you are making that post. Understand your audience. Finally, make a plan and execute it.
- Professional – Nothing says “cute” more than frolicking kittens. On the same note, nothing says “strange” more than frolicking kittens on your professional page. We all need some levity in our lives, but it’s important to understand the time and place.
In the end, it is work. It is a lot of work. Often times, we look to an intern or someone who does not fully understand the importance of messaging and say, “Hey, you know how to do Facebook, can you handle our page?” and think that’s enough.
Just so you know, it isn’t.
Now is the time to lead,